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Candy Crush social
Client ︎︎︎ King Games
Role ︎︎︎ Brand guardian, Art Direction, Motion design, 3D design, AR design & build
Working on the Candy Crush account as both brand guardian and hands-on creative was a great experience. As brand guardian, I was responsible for QC’ing the UK & US design team’s work, ensuring all assets across various social channels stayed true to the brand guidelines and personality.
We developed a fantastic relationship with the client, which opened the door for me to suggest new creative directions, including 3D animations and AR experiences—both a new territory for the Candy Crush social team.
Candy Crush social
Client ︎︎︎ King Games
Client ︎︎︎ King Games
Role ︎︎︎ Brand guardian, Art Direction, Motion design, 3D design, AR design & build
Working on the Candy Crush account as both brand guardian and hands-on creative was a great experience. As brand guardian, I was responsible for QC’ing the UK & US design team’s work, ensuring all assets across various social channels stayed true to the brand guidelines and personality.
We developed a fantastic relationship with the client, which opened the door for me to suggest new creative directions, including 3D animations and AR experiences—both a new territory for the Candy Crush social team.
