CANDY CRUSH

Client ︎︎︎ King Games
Role ︎︎︎ Brand guardian, Art Direction, Motion design,
3D design, AR design & build

Working on the Candy Crush account as both brand guardian and hands-on creative was a great experience. As brand guardian, I was responsible for QC’ing the UK & US design team’s work, ensuring all assets across various social channels stayed true to the brand guidelines and personality.

We developed a fantastic relationship with the client, which opened the door for me to suggest new creative directions, including 3D animations and AR experiences—both a new territory for the Candy Crush social team.