Candy Crush social

Client ︎︎︎ King Games
Role ︎︎︎ Brand guardian, Art Direction, Motion design, 3D design, AR design & build

Working on the Candy Crush account as both brand guardian and hands-on creative was a great experience. As brand guardian, I was responsible for QC’ing the UK & US design team’s work, ensuring all assets across various social channels stayed true to the brand guidelines and personality.

We developed a fantastic relationship with the client, which opened the door for me to suggest new creative directions, including 3D animations and AR experiences—both a new territory for the Candy Crush social team.

Selection of core 2D brand social assets

Together with the internal creative team, we brought to life some fun 3D concepts tied to Candy Crush’s Summer season and the Wimbledon tennis season. I learned how to 3D sculpt with Nomad and then took the models into C4D & Redshift.

Halloween AR experience 

For Halloween, we pitched an AR idea featuring three 3D pumpkin heads with the characters’ faces carved into them. This became the social team’s first AR filter with us, again a sign to the strong trust and collaboration we’d built with them.