CHUPA CHUPS IMPOSSIBLE

Client ︎︎︎ Chupa Chups
Role ︎︎︎ motion design & direction, 3D, editing

People have been complaining about Chupa Chups packaging for years. So to launch our new, easier-to-open lollipop, we did the worst thing possible: we hid it inside the hardest-to-open wrapper ever. A carbon composite shell wrapped in Kevlar®, coated in silicon carbide and dipped in liquid rubber.

I directed the motion and colour grading across the campaign, from type animation to creating the 3D lollipop and packaging used throughout the campaign, as well as editing the final case study and PR films. The motion is fast-paced, playful and full of energy, reflecting the tongue-in-cheek nature of the campaign.

2026 Cannes Lion Bronze ︎︎︎ Brand Experience & Activation
2026 D&AD Wood Pencil ︎︎︎ PR / Reactive Response, Digital Marketing / Physical & Digital