Just Eat app installs

Client ︎︎︎ Just Eat
Role ︎︎︎ art direction, character design, character animation, motion design

It’s ok to play with your food, or in this case it’s also ok to do yoga with it.
Just Eat wanted a campaign to help push app downloads, especially during lockdown when ordering in became an even bigger activity than ever. With that in mind the idea was pairing food with everyday activities you would do at home. Who knew pizza was so competetive?

Together with the creative team we came up with different scenarios, I illustrated the characters in a style to match the brand illustration guidelines. The characters were then animated with a mix of frame by frame and rigging.