Just Eat ft. Snoop Dogg
Client ︎︎︎ Just Eat
Role ︎︎︎ AR design, AR build,
motion design, 3D design, compositing
The global campaign (produced by McCann London) launched across six markets beginning in May 2020 (UK, Ireland, Australia, France, Denmark and Norway) across TV, OOH, DOOH, Social and Radio. I worked on the design and built of a physics based AR lens and social assets including an audio reactive 3D bling as well as 3D design and compositing of bling discount codes into the scenes.
The campaign won
the drum social buzz awards 2020 for best integrated campaign.
AR design and build
The lens uses Snapchat’s physics technology which enables the chain to move realistically when the user moves their head. 3 food pendants were made, a burger, a donut and a pizza, as well as shades reflecting food items.
Audio reactive 3D bling social assets
We had a 10 sec instrumental of the Just Eat X Snoop track which was used across the social campaign, using both After Effects and C4D we made the copy and 3D bling food items react to the audio.Overall we made 10 assets, mixing items such as rings, forks, chopsticks and pizza cutters.
Gold discount code
A 3D gold discount code was composited into the scene
