MICHELOB ULTRA

Client ︎︎︎ Studio Drama
Role ︎︎︎ motion design, editing

Studio Drama collaborated with JKR to created a new type family for Michelob Beer consisting of three distinct typefaces: Scriptalic – a hybrid of script fluidity and italic precision; Ultra Serif – inspired by editorial classics; and Ultra Sans – a modern take on the industrial spirit of St. Louis.

I worked with Studio Drama to create the type case study film. The motion had to be precise and pixel-perfect, carefully showcasing the unique features and craftsmanship of each typeface.