SNICKERS SANS

Client ︎︎︎ Studio Drama
Role ︎︎︎ motion design, editing

Studio Drama created a bespoke typeface for Snickers. Introducing Snickers Sans – a bold custom typeface system built from the iconic wordmark and inspired by the unapologetic attitude of American Gothic.

I worked with Studio Drama to create the case study film, as well as the logo refinement motion assets. The motion was bold, punchy and full of energy, reflecting the confident personality of the brand while showcasing the flexibility of the type system and the refined logo. The pacing and transitions were designed to feel as impactful as the typography itself.