SPOTIFY
SOCIAL
Role ︎︎︎ Brand guardian, art direction, motion design, illustartion, 3D design
I worked on the Spotify account as both a brand guardian and hands-on designer. As part of the brand guardian team, I was responsible for QC’ing all assets across EU and UK markets, ensuring brand consistency and maintaining high standards of craft.
As a hands-on designer, I contributed to campaigns and Always On work, creating pieces that blended 2D, 3D, illustration, and typography. Spotify remains one of my favorite accounts to work on, their visual style, brand recognition, and the creative freedom it offers make it a true highlight of my career.
Spotlight on South Africa
Spotify South Africa wanted to spotlight emerging artists across various music genres. I created a series of social assets with a cohesive overarching look and feel. Using Spotify’s brand shapes as a foundation, I elevated them by transforming them into rotating 3D forms with metallic textures. Each asset featured a unique color combination from the brand palette, adding variety while maintaining consistency and enabling speed and scale.
Record label stories: Brownswood recordings
Spotify wanted to tell the story of the birth of the Brownswood label by legendary broadcaster & DJ Giles Peterson. This was a VO led piece, narrated by Giles himself, so the focus was heavy on bold type animation, with supporting collage style elements in a 3 tone colour palette lifted from the Spotify brand. The Spotify shape elements were used to house images throughout the video.
Record label stories: Shogun Audio
Spotify wanted to tell the story of how the famous Drum & Bass label Shogun Audio came to be as told by founders Kier and Ed in their own words. Simple type animation mixing sizes and styles combined with duplicated duo-tone footage using camera film reels as style inspiration, come together with bold black & red colour palette and grungy scratches.
Wear iOS
Spotify wanted an awareness video to showcase how the platform works on smartwatches. We developed a series of everyday scenarios, keeping the watch as the central focus. A of mix 3D and 2D was chosen to hero the watch and the arm while creating a style that’s both on-trend and highly engaging.
Audiobooks on Spotify
Spotify wanted to promote their new audiobooks feature through a CRM and email campaign. The creative idea was to collaborate with a team of illustrators, each contributing a unique piece of art in their own style to represent different book genres. I was selected to create an illustration for the self-help category, centered around the theme of "reflection."
