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Spotify Give Premium

Client ︎︎︎ Spotify
Role ︎︎︎ art direction, concepting, storyboarding, 3D animation (part of a team), motion design

Spotify Premium wanted a campaign is to raise awareness of a new referral scheme, enabling you to gift someone 2 months free. Tapped into the easing of lockdown with a theme of gifting someone premium as a way to re-connect. The campaign ran across social channels as well as email and in-app.

The overall performance was really strong and exceeded all client expectations. Spotify Premium hit their total 2021 target just during this campaign alone.