SPOTIFY GIVE PREMIUM

Client ︎︎︎ Spotify
Role ︎︎︎ art direction, concepting, storyboarding,
3D animation (part of a team), motion design

Spotify Premium wanted a campaign to raise awareness of a new referral scheme, enabling you to gift someone 2 months free. Tapped into the easing of lockdown with a theme of gifting someone premium as a way to re-connect. The campaign ran across social channels as well as email and in-app.

the campaign tagline, “Say Hi,” and the concept of gifting led to the idea of speech bubble balloons and heart-shaped balloons coming together, creating an explosion of confetti and shapes. For the visual style, we stuck to the brand colors, using them to craft gradients and iridescent textures.

The overall performance was really strong and exceeded all client expectations. Spotify Premium hit their total 2021 target just during this campaign alone.