UNMIND BRAND WORLD

Client ︎︎︎ Unmind
Role ︎︎︎ motion design, illustration, art direction

As Lead Designer at Unmind, I developed a motion-led brand language, blending illustration, animation and design systems to bring the brand to life across product, social and marketing. Motion and animation are what make a brand feel alive; they’re essential to creating a dynamic ecosystem that resonates. With this in mind, I set out to build a holistic motion system that didn’t just complement the core brand guidelines, but offered flexibility, room to grow and, most importantly, stayed true to the brand’s essence.

Guided by Unmind’s warm, human tone, I grounded every piece in classical animation principles and a subtle, hand-drawn feel. The system defined clear motion behaviours, type in motion, logo treatments and transitions - all designed for consistency and creative freedom. It lives in an accessible Notion toolkit that enables the wider team and freelancers to create with confidence while keeping the brand’s personality at the heart of every frame.

Wellbeing Masterclass

An online course crafted to help organizations build exceptional mental health and wellbeing strategies in the workplace.

I wanted to create a design that is both innovative and true to the brand, I developed a dynamic,flexible grid system with color blocks and geometric shapes. This approach allowed for fresh, polished visuals with infinite variations. The main identity uses our primary colors,while each module has its own distinct palette from our brand guidelines.

In terms of motion design, I focused on adding nuanced secondary motion and spending alot of attention and love on the motion curves to elevate the production value of the content.
Key results (as of launch in October 2024)
︎︎︎£1.9 million influenced across 13 deals
︎︎︎450 leads

SWR X Unmind

Unmind partnered with South Western Rail to provide a soothing landscape playlist for the daily commute. I created the art direction, illustration and motion across social, marketing and OOH. The campaign was featured on the BBC and the Guardian.

Trends 2030

For the yearly trends report we went with a retro 80s broadcast style that felt nostalgic and approachable, we kept true to our brand style with heavy sprinkles of 80s look and feel.

Key results
︎︎︎ £16.8m influenced across 82 deals
︎︎︎£1.9m sourced across 10 deals  & 2k leads