Brand in motion

Client ︎︎︎ Unmind
Role ︎︎︎ motion design, illustration, art direction

As Lead Motion Designer at Unmind, I created animations and illustrations that lived across social, product, platfrom content, blog posts, data visualisation, and marketing materials. The brand’s pure 2D illustrative style let me really flex, fine-tune and love every single motion curve and keyframe.

Unmind’s tone of voice is human, warm, and authentic—as befitting a mental health and wellbeing brand. With that in mind, I built every motion piece with classical animation fundamentals in mind, and gave every illustration a subtle, hand-drawn feel.

Below are some of my favourite motion and illustration pieces.

Wellbeing Masterclass

An online course crafted to help organizations build exceptional mental health and wellbeing strategies in the workplace. I wanted to create a design that is both innovative and true to the brand, I developed a dynamic, flexible grid system with color blocks and geometric shapes. This approach allowed for fresh, polished visuals with infinite variations. The main identity uses our primary colors, while each module has its own distinct palette from our brand guidelines. In terms of motion design, I focused on adding nuanced secondary motion and spending alot of attention and love on the motion curves to elevate the production value of the content.
Key results (as of launch in October 2024)
︎︎︎£1.9 million influenced across 13 deals
︎︎︎450 leads

SWR X Unmind

Unmind partnered with South Western Rail to provide a soothing landscape playlist for the daily commute. I created the art direction, illustration and motion across social, marketing and OOH. The campaign was featured on the BBC and the Guardian.

Science and Customer videos

Part of the day to day I worked on several videos highlighting specific science subjects or customers experience with wellbeing in the workplace. I illustrated and animated visuals to go alongside filmed footage.

Holiday banner

I created an animated banner to promote gifting Unmind to users. I illustrated and animated with a mix of rigging and frame by frame.

Trends 2030

For the yearly trends report we went with a retro 80s broadcast style that felt nostalgic and approachable, we kept true to our brand style with heavy sprinkles of 80s look and feel.

Key results
︎︎︎ £16.8m influenced across 82 deals
︎︎︎ £1.9m sourced across 10 deals & 2k leads